Article Sep 13, 2018

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Hailey Baldwin and Rosie Huntington-Whiteley tapped as bareMinerals ambassadors

Hailey Baldwin and Rosie Huntington-Whiteley have been announced as bareMinerals' newest brand ambassadors.

Both models have made a splash in the beauty world in addition to their fashion credentials, with Hailey previously fronting campaigns for ModelCo while Rosie has been the face of the Burberry Body fragrance, developed the Rosie for Autograph fragrance line in collaboration with British department store Marks & Spencer, and she even launched her own beauty platform, Rose Inc., earlier this year (18).

Now, as the newest members of the bareMinerals family, the pair are thrilled to be a part of a brand's positive, natural ethos.

"Becoming a bareMinerals ambassador is a natural fit because it aligns perfectly with how I choose to live my life," 21-year-old Hailey said in a statement. "Clean beauty in all its forms is important to me and I love the fact that bareMinerals can deliver on this promise and still create products that are amazing for skin."

While Rosie, who is mother to 14-month-old son Jack with fiance Jason Statham, is a fan of the particularly easy, high-quality nature of the mineral make-up label.

"I love brands that celebrate beauty in a positive way… As a working mother, I need reliable products that are impactful and are also good for my skin, and bareMinerals delivers," the 31-year-old gushed.

The fashion icons each took to their social media profiles to share the exciting announcement, with each sporting very different make-up looks. Hailey rocks a youthful understated style with a nude eye, fluffy brows and matte pink lip, while Rosie was given a more glamorous makeover with a subtle smokey eye and vibrant red pout.

The catwalk duo will be joining Black Panther star Letitia Wright, who was tapped as bareMinerals' Power of Good ambassador in July.