Article Sep 24, 2018

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Pierce Brosnan tapped to front Brioni campaign

Pierce Brosnan has been unveiled as the new face of fashion house Brioni.

The 65-year-old actor suits up for a series of black-and-white images for the Italian label's autumn Tailoring Legends advertising campaign, in which he models both tailored clothing and sportswear.

The striking portraits were shot in Los Angeles by Gregory Harris, the same photographer who captured the two previous faces of the brand, Anthony Hopkins and Samuel L. Jackson, over the last 18 months.

It marks the latest development in a long-standing partnership between the menswear company and Pierce, who was dressed by the brand in his first outing as James Bond in GoldenEye in 1995 and the three subsequent Bond films he appeared in.

The fashion house was also responsible for suiting and booting Daniel Craig in his first Bond film, Casino Royale.

The casting of Pierce continues Brioni's return to its classic tailoring roots after former creative director, Justin O'Shea, launched a number of edgy ads with heavy rockers Metallica during his six-month stint at the helm.

The Kering Group-owned brand subsequently appointed Nina-Maria Nitsche in 2017, who began the shift back to older Hollywood legends, hiring Pulp Fiction star Samuel, 69, to front the spring 17 advertisements and 80-year-old Anthony as the face of the brand for the past two seasons.

Nina-Marie exited the company in July following Brioni's spring show, however, no successor has yet been named.