Article Sep 14, 2018

You are no longer passing

Emma Roberts joins host of actors in Rag & Bone's new campaign

Emma Roberts is one of the many film stars tapped to feature in Rag & Bone's latest campaign.

The actress stars in the brand's autumn/winter 2018 campaign film alongside Kate Mara, Jon Hamm, Boyd Holbrook, Lakeith Stanfield, Lake Bell and Pom Klementieff, as well as director Reed Morano.

Footage was shot in Los Angeles and New York over the course of six weeks by The Killing of a Sacred Deer cinematographer Thimios Bakatakis, and features music from Radiohead singer/songwriter Thom Yorke.

The Time of Day series aims to tap into the notion that people are more connected to one another than they may think, and consists of eight short films woven together to explore the homogeneous situations strangers can find themselves in. All of the features are subtly interconnected by recurring props and locations.

Many photos from the campaign have been shot in black-and-white, but an image shared through Rag & Bone's social media accounts show Scream Queens star Emma posing in a colorful image wearing a loose green leopard print dress. The pink and blue background is blurred behind her, and she poses with one hand on top of her head and sticks her tongue out as she cheekily winks at the camera.

Another snap, obtained by Dazed, shows Emma poking her tongue out once again, but this time wearing a pair of checked trousers, with only a blazer covering her top half.

The fashion brand has a history of recruiting showbiz’s hottest stars to feature in its campaigns, with Wiz Khalifa and Ashley Graham previously tapped.