Article Aug 22, 2018

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Kate Hudson to create fashion line for New York & Company

Kate Hudson is set to create her own fashion line for New York & Company.

The Almost Famous actress, known for her sophisticated red carpet style, has already made moves into the fashion world with her popular activewear line, Fabletics.

However, Kate is now about to follow in the footsteps of celebrities such as Eva Mendes and Gabrielle Union as she has signed on to spearhead her own ready-to-wear collection for the New York-based womenswear retailer.

"It has always been important for me to partner with companies that share my values and creative vision. I love the quality of materials and fabrics New York & Co. uses," she explained to WWD. "Their size ranges and affordable price points, along with their commitment to empowering women through fashion makes New York & Co. an ideal partner for me to launch my new collection with."

As part of the deal, Kate will develop a main collection of clothes consisting of "statement casual" tops, sweaters, sportswear, denim and dresses. The items will be sold in New York & Co.'s boutiques and website, with label bosses hoping to set up a dedicated digital platform for the range too.

In addition, the blonde star will also act as a brand ambassador for the company's Soho Jeans category.

"Our customers have been asking for a partnership with Kate for years," Greg Scott, chief executive officer of New York & Co, commented. "We believe her star power, style and broad social influence will not only strengthen our relationships with existing customers but also ignite our customer acquisition initiatives."

And 39-year-old Kate, who is currently expecting a baby daughter with her partner Danny Fujikawa, will be taking a hands-on approach to the entire collection.

"Kate has a million ideas for silhouettes, prints and fabrics," Greg added. "As a business partner with us, Kate's going to support her collection in many ways, just like Eva and Gabrielle support their lines, socially, at store events and public relations events."

A release date for Kate's line has not yet been announced.