Jewellery designer Jennifer Fisher's new line is raising money for gun control organisation Everytown for Gun Safety.
The designer, a favourite among celebrities like Rita Ora, Gwen Stefani, and Ciara, released her new STOP collection on Thursday (08Mar18), with all proceeds going to the non-profit group, which advocates for gun control and against gun violence.
"The day after the shooting, my kids were afraid to go to school," Jennifer explained to The Hollywood Reporter of the recent school shooting in Florida that left 17 people dead. "I didn't know the answers to their questions. I felt like I was not telling my children the truth about how safe their school might be, and that's a problem."
In response, she created the new line, made up of a keychain in sterling silver, a pendant necklace as well as two sizes of a charm in 14-karat rose, yellow or white gold. The charm is the octagonal shape of a stop sign, which Jennifer says is a universal symbol.
Customers have the option to customise their charm at no extra cost.
On why she chose to partner with Everytown for Gun Safety, the non-profit organisation created in 2014 as the merger of two groups, Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America, the Council of Fashion Designers of America member explained she's been following the group's work for a while.
"Everytown is the first organisation I knew about, the one I've been following the longest," she said. "I'm just trying to do my part and be an advocate. As a designer, it can be hard to voice your political views, but I felt it was important to do something."