Article Aug 08, 2018

You are no longer passing

Proenza Schouler launches capsule collection inspired by the Grateful Dead

Proenza Schouler has launched a capsule collection inspired by rock band the Grateful Dead.

The womenswear and accessories brand was founded in 2002 by designers Jack McCollough and Lazaro Hernandez and is now stocked in over 350 retailers worldwide, with celebrity clients including Miley Cyrus, Kristen Stewart and Beyonce.

For the fashion house’s latest venture, Proenza Schouler has looked to the U.S. rockers behind songs such as Touch of Grey and Truckin, who are known for their genre blending, live improvisations, and dedicated fans called Deadheads.

“The Fall 2018 Collection drew from many ‘70s American-based references like tie-dye, macrame, crochet, and fringe. With this spirit, the Grateful Dead became a point of inspiration," a statement on the brand’s website reads. "By distilling elements of the Grateful Dead’s insignia, a stripped drown thunderbolt emblem was adapted and licensed in collaboration with the Warner Music Group.”

The agreement means that the band's thunderbolt logo has been incorporated into items including sweaters, handbags, wallets and card holders, all designed using a red, black and white colour scheme.

Prices range from $225 (£170) to $2,495 (£1,915), and the eight-piece collection is currently available to purchase on the Proenza Schouler website.

The New York-based fashion house also recently shared new campaign shots for its fall 2018 collection, which is being fronted by fashion veteran Amber Valletta. In the images, the supermodel poses outdoors surrounded by plants, but the natural setting is juxtaposed by the presence of overbearing pylons in the background.

Photographed by Zoe Ghertner, Amber is portrayed as a traveller passing through America's dreamy countryside, styled in garments including roll neck tie dye maxi dresses, and a long tiger striped coat.